eliott & markus successfully rose to the challenge of helping the government of Côte d’Ivoire to communicate its business support programme, entitled “Pepite”. Our objective was to create an offer and a visual identity in harmony with the Ivorian flag, while attracting the attention of the young target group of entrepreneurs.
To achieve these objectives, we developed a landing page that presents the details and benefits of the Pepite programme in a clear and convincing way.
At the same time, we set up a tool to collect data from companies applying for the programme, making it easier for them to register and take part.
Highlights of the project included coordinating strategic meetings with Attali Associates, where we worked together to define the most relevant communication angles. In addition, we had the opportunity to present the web design to a number of government bodies, including members of the government, to gain their support and buy-in.
The results have been significant. The Ivorian government successfully reached its target audience, in particular start-ups and innovative companies. The communication was rolled out on the government’s social media, using an innovative and modern visual territory that perfectly captivated the young target group of entrepreneurs.
This project has made it possible to effectively reach the target group of young entrepreneurs through a dynamic programme, offering support and growth opportunities to Ivorian businesses. The visual identity, in harmony with the Ivorian flag, reinforced the legitimacy and appeal of the Pepite programme, demonstrating the government’s commitment to the country’s economic development.
