Houssam Chhih leads the creative department at Eliott & Markus and has spent more than a decade helping organizations create, transform and express their brands.
A graduate of the Higher School of Visual Arts (ESAV), he began his career alongside one of the most iconic figures in the luxury industry, Serge Lutens, where he developed a rigorous approach to design, visual identity and brand expression.
At Eliott & Markus, he has led the creation of more than 90 brand platforms and visual identities for law firms, consulting firms, accounting practices, financial institutions, investment firms and real estate organizations. His work supports both established market leaders and organizations undergoing transformation or launching new ventures.
As Head of the agency’s creative studio, he oversees branding, visual identity, digital design and brand experience projects. His approach is guided by a simple conviction: a strong brand must be distinctive, coherent and capable of creating value for the organization it represents.
Houssam is also a lecturer in Global Design at ESAV Marrakech and serves as a class patron. In parallel, he regularly contributes to discussions on the impact of artificial intelligence on design, branding and the creative industries. He is frequently invited as a speaker, notably at the AI Design Summit organized by Orange, where he shares his perspective on how artificial intelligence is reshaping the future of design.
His expertise today spans branding, strategic design, visual identity, brand experience, creative AI applications and placemaking design.
