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Expert opinion by Houssam Chhih
Why is it important to send greeting cards ?
Today, greeting cards are crucial to maintaining and nurturing your relationship with your customers, the heart of your firm and always attached to a certain intuitu personae. The festive season is an opportunity to show your appreciation to your customers by sending them personalized or original greetings.
With the rise of technology, environmental issues and social responsibility, digital greeting cards are becoming increasingly popular. Sometimes, we tend to think that there’s less attention paid to the digital greeting card than to the classic paper version. On the contrary, you can personalize your greeting card in a thousand and one ways – there’s no one-size-fits-all model.
Why go digital ?
Digital technology is now present in every aspect of our lives. These days, for example, we’re more likely to buy digital books than paper ones. There are a number of reasons for this change: one of the most important is sustainable development. Indeed, global warming is encouraging us to go digital.
What’s more, sending a digital greetings card will take less time than writing a personalized note, and can also reach more customers and prospects.
So, what are your digital options ?
Unlike paper greeting cards, which are subject to printing and format constraints, digital allows you to create an infinite number of different, personalized models. Today, digital greeting cards can take many forms, including videos, photos and motion design.
And what about paper ?
While sustainable development and the ecological commitment of firms should now limit paper versions of greetings cards, paper remains a way of reaching customers directly and demonstrating your commitment. Paper remains a source of inspiration for a designer, and the idea of being able to transform a digital graphic creation into a real version is particularly interesting; embossing or even holographic printing are techniques that will impress the recipients of your greetings, so don’t hesitate to resort to original paper versions.
To find out more :
https://wilo.blog/faut-il-encore-envoyer-des-cartes-de-voeux/
