What’s Tik Tok? It’s the mobile app that’s seduced the world, allowing users to create and share one-minute videos. The spiritual descendant of Vine and heir to Musically, Tiktok first exploded onto the scene with a very young audience, then spread to a large segment of the population.
Video content on Tik Tok is highly varied, ranging from dance to fashion, humor, history, tutorials and much more.
Today, Tik Tok has over a billion users worldwide, of all ages and professions.
1. Why should professionals be interested in TikTok?
Tik Tok is today’s must-have social network, whether you’re a brand or not, because its user base is constantly growing. In just one day, a Tik Tok user can see his or her number of subscribers double or even triple, and that’s something that sets it apart from other social networks. The network’s flexibility and spontaneity are its greatest strength.
In the U.S., freelancers have taken to TikTok for a variety of reasons, for example to offer advice, to showcase themselves or to promote their brand or profession. Today, this trend, already well established on the other side of the Atlantic, has arrived in France, and is becoming increasingly popular. In France, you can now see doctors, teachers, military personnel and even some lawyers.
2. Does the Tik Tok application give these professions greater visibility?
Yes, the fact that it gives advice and presents several themes offers greater visibility. For example, more and more doctors are starting up on Tik Tok. They give medical advice, which will make it easier for Tik Tok users to access certain technical information.
For the time being, professional people register on Tik Tok as individuals, not as legal entities. Taking lawyers as an example, they are launching on Tik Tok for a number of reasons: either to showcase the profession and dispel certain clichés or preconceptions, or to offer advice or legal popularization. On the one hand, this gives law students access to simplified legal content, making it easier to understand, and on the other, it enables the general public to learn about legal concepts that will be useful in their private or professional lives.
3. So how do you target potential viewers?
Speak their jargon, not yours! Lawyers, doctors, accountants – all the professions have their own language.
But this language is often incomprehensible to the uninitiated, including Tik Tok users. To get started on this social network, use everyday language and the application’s codes.
Take the example of our Minister of Transport, Jean-Baptiste Djebbari. He uses Tik Tok and has over 500,000 subscribers, the vast majority of whom are young people. And why is it so popular? Because he breaks with the image of the minister: he speaks simply, without jargon, he seems accessible and uses the codes of the network quite accurately, mixing humor and self-mockery to serve the message, which is what brings him closer to his subscribers.
What’s more, TikTok can be a formidable vector of attraction for the legal profession. By targeting high school and university students, it’s possible to deconstruct many preconceived ideas and shed light on unknown aspects of the profession.
Announcing a deal or appointment on TikTok may not be for tomorrow, but don’t forget to jump on the bandwagon when it comes.
