Organisation of a Talk: Music, Gaming, NFT, play-to-earn, what are the business and legal challenges?

Context

Google Trend won’t tell us otherwise! Research into NFTs reached its peak in 2021 and early 2022. Still a relatively unknown technological tool, questions about their possible uses and legal frameworks are increasing in the media and driving discussions among major groups, investors and entrepreneurs alike.

Challenge

As part of a proactive approach and being aware of the enthusiasm on the subject matter among both the cultural industries sector and journalists, the media team proposed to our client the organisation of an event in a ‘Talk’ format focusing on the business and legal challenges of NFTs in the Music and Gaming sectors.

The aim? To position the firm as quickly as possible on an emerging, high-stakes issue in order to maintain the firm’s business network.

Solution

In order to broaden an enlightened and expert discussion, the ‘talk’ format proved to be the ideal way of inviting entrepreneurs from the music and gaming sectors to the table. We therefore identified the most relevant French players to speak and participate.

We also supported the firm in developing the editorial line and helped to write the materials and prepare the Q&A.

Outcome

The Premium Talk was a great success, bringing together representatives of the music industry and independent players from the music and gaming sectors.

The entrepreneurs invited are continuing to rise and have now become benchmarks in their markets, like Pianity, which recently signed a partnership agreement with SACEM.