Enhanced communication function While large organizations have long - and rightly - had their own communications directors to drive communications strategies and implement action plans, medium-...

Professional services firms operate in a highly competitive market, where standing out from the crowd is essential for long-term success. Today, we observe that many firms offer the same services ...

Joining forces to create more wealth while remaining in competition: this is the paradox raised by the concept of coopetition. From heavy industry to technology companies to aircraft manufacturers...

LinkedIn is a multi-faceted network: you can search for a job, study the career paths of potential collaborators, recommend colleagues...but you can also sell your services! This less visible aspe...

What is CRM? More than just software, a good CRM tool allows you to centralize all customer and prospect information and implement a customer relationship management strategy. Installing a CRM is...

At a time when people are searching for meaning and authenticity, art could become one of the most powerful mediums for asserting corporate identity and values: a manifesto that is both dynamic an...

The magic circle firm announced it on Wednesday February 15: Allen & Overy is now working with a new AI, christened Harvey, and financed by the company OpenAI, via its start-up fund. Developed...

The largest database of professionals on the planet, LinkedIn is the best medium for lawyers' digital marketing. While social networks such as Facebook and Twitter focus primarily on friends, fami...

Reflections on a topical issue that is agitating many law firms: business development, or why law firms are encountering difficulties with an ill-defined concept. " We need a good business deve...

To conclude our series on corporate benevolence, the final section takes a closer look at benevolence in law firms. The profession is particularly hard hit by the disengagement of its youngest rec...

Benevolence has a dual purpose. In addition to the primary objective of optimizing performance through well-being, the second is to create an attractive brand image. Beware of misunderstandings. ...

The question opens Olivier Truong and Paul-Marie Chavanne's La bienveillance en entreprise: utopie ou réalité (Eyrolles). In today's quest for well-being in the workplace, the notion of benevolenc...

For a long time, the preparation of activity reports was seen as a tedious process by organizations subject to this obligation. Well thought-out, these reports can nevertheless be formidable vecto...

Brand content is the creation of content to promote a brand. It positions the brand as an expert, showing what the company/brand has chosen to focus on, and thus arousing the interest of prospects...

Playback time: 1'30 Having a good employer brand has only positive aspects: it reduces recruitment time and costs, attracts the best talent and reduces turnover. Conversely, a bad reputatio...

Spam emailing, Mrs. calling herself "Dear Sir", the legendary featuring Christmas tree x snowflakes in visuals for the 5th year running... Looking for the ideal checklist for a successful digital ...

In today's fast-paced market, consulting firms must return to more authentic communication... "Slow progress is still progress Transposed to the fields of communication and more specifically...

Speaking in the media to present its expertise has always been one of the most popular communication channels for professional services firms. At a time of crisis for the press, new perspectives a...

"Business networking refers to a transactional method based on network theory creating opportunities forexchanges or gifts between professionals." This somewhat convoluted definition from Wikip...

The questioning of Google's use in Europe is having an impact on many web publishers. Why shouldn't you use Google Analytics, the behemoth of web analytics, and what alternative solutions should y...

While the question of gender equality is often raised in professional services firms, the issue of diversity is much less so. And yet it's a major issue for the life of firms, both in terms of tal...

Legal press relations, the fruit of relationships developed between media consultants and journalists, have evolved considerably in recent years. These relationships, if carefully nurtured and tho...

Initially created for IT professionals, SSL certificates have now become indispensable in the digital world, particularly for the legal professions, who host sensitive data on their websites. R...

Can law firms be Google friendly? If lawyers follow strict ethical rules, they are able to position themselves on the web, either by promoting their specialized expertise or by following the codes...

Unlike the BtoC or start-up sectors, legal and accounting professionals make relatively little use of satisfaction surveys. And yet, the usefulness of these programs is well established, both in t...

You always need to be able to draw inspiration from good ideas and adapt them to your own context and capabilities. The first source of inspiration is the immediate communication surrounding th...

Entrepreneur and committed lawyer Thaima Samman, founder of the Samman law firm and President of the Association des avocats-conseils en affaires publiques, offers us an enlightened look at the le...

Brut and Konbini have created a video format that has become a must for corporate communication. How do you use it when you're a chartered accountant, solicitor or lawyer, and turn it into an effe...

What lawyer doesn't dream of seeing their name become a brand? A brand name guarantees the continuity of the structure. It reduces the firm's vulnerability to the intuitu personae relationship bet...

It's small, yet indispensable. Often practical, sometimes useless, they accumulate on desks at trade fairs and meetings. Goodies, or by-products, are the little tykes of communication. Here are so...

Aimed at attracting talent and, above all, retaining it, employer branding is now a major issue for law firms and other legal professions that want to expand but are struggling to recruit. A we...

Among the communication tools available to law firms and other regulated professions, podcasts are a medium in a class of their own. Pedagogical and accessible, it can be a highly effective wa...

Many people ask themselves this question, but knowing how to communicate with the press, whether general or specialist, can be an effective lever for development. Being "seen in the media" is a wa...

For 75% of lawyers in the 25-35 age bracket, employers should do more to improve the mental health of their employees. To address these issues, several major law firms have introduced policies tha...

« I swear, as a lawyer, to perform my duties with dignity, conscience, independence, probity and humanity". What role does the oath taken by lawyers play in attractiveness and competitiveness, bot...

Reading time: 2'30 Targeting a qualified audience, generating leads: today, paid search is an effective marketing lever. But not everyone uses SEA (Search Engine Advertising)! What about in the...

Generation Y then Z, the names follow one another and so does their desire for change. The inadequacy of current structures is leading them to leave their companies, and even their professions. He...

Office branding is a way of communicating using space and objects. Far from being trivial, the choice of materials and ambience clearly announces a company's values. Does it favor luxury or start-...

Playback time: 3'' Few sectors today escape the wave of podcasts, the programs available on the Itunes, Snitcher, Deezer or Soundcloud platforms. The reason for this success is a short, commerc...

The law firm environment is undergoing unprecedented change. An ecosystem is being turned upside down. Yet many (too many?) law firms are not planning to adapt. At a time when companies and consum...

Beyond its intellectual interest, this theme deserves to be a source of reflection on the lawyers' offer and, consequently, on the communication around this offer. What is it all about ? In a g...

It's hard to make viral videos on subjects as complex as wills, balance sheets and business litigation. And Facebook, the preferred vector for these viral videos, is not a network suited to the pr...

Reading time: 2" When we talk about Legal Tech, we think first and foremost of lawyers. Yet more and more start-ups are seeking to develop activities in the bailiff niche. Faced with this, the ...

The legal and accounting professions are intellectual professions. Highly technical and often difficult for the general public to understand, communication around these professions must respond to...

In the world of social networking, where getting noticed is becoming increasingly difficult without sponsorship, videos from "Brut" and Konbini are the exception. How do these video geniuses manag...

Eliott & Markus is delighted to announce the arrival of Dalila Hammadi as International Customer Director, with a particular focus on the EMEA region. Dalila, could you introduce yourself i...

Every organization has to compare itself to its competitors, whether in terms of positioning, communication strategy or internal organization. While questioning oneself is often beneficial, trying...

Securing personal data traffic is becoming a fundamental issue for every company. After decades of neglect, legislators, browsers and users now expect a minimum of security from all digital player...

When we think of communication, we think of messages sent outwards, to prospects, clients and contacts, to contribute to the growth and development of the law firm. All too often, however, we forg...

Camille Borella and Jocelyne Dulac: "mediation remains a very powerful process that soothes and restores relationships and opens doors to conflict resolution." Why did you take part in the CMAP...

Reading time: 2" Like all regulated professions, the profession of bailiff is subject to special rules when it comes to communication. While bailiffs are far from free in this area, there are m...

Why pay attention to the corporate page on Linkedin ? Today, Linkedin counts over 575 million professionals. To establish your B2B expertise, Linkedin is the best tool for professionals. In fac...

Reading time: 1'30 Too frequent, poorly-targeted or badly-written press releases can be irritating and counter-productive. Journalists receive dozens of press releases a day: why should they ch...

Changing a company name is a tricky operation. The choice of reference, the story to convey, the sound, the slip of the tongue… The road is strewn with pitfalls for anyone wishing to adopt a new n...

Reading time: 2" As a showcase for your know-how, your website is an integral part of your brand. The crisis has shown those who weren't yet convinced of the need for a web presence. As a refle...

Reading time: 2" Digital identity, personal data protection, cryptocurrency, blockchain and smart contracts were at the heart of the debates and proposals put forward at the latest Congrès des ...

Reading time: 4" In an environment where personal relationships play a major role in acquiring new customers, it's surprising that customer relations software isn't more widely adopted. Althoug...

What's Tik Tok? It's the mobile app that's seduced the world, allowing users to create and share one-minute videos. The spiritual descendant of Vine and heir to Musically, Tiktok first exploded on...

Reading time: 3'' Changing your communications strategy without a detailed audit of your current strategy, its strengths and weaknesses, and a thorough review of your organization's objectives,...

Customer testimonials are a powerful B-to-C and B-to-B marketing tool, the use of which is highly regulated for regulated professions. Here's an overview of the possibilities. Lawyers can't pos...

Reading time: 1"30 Expert opinion by Houssam Chhih Why is it important to send greeting cards ? Today, greeting cards are crucial to maintaining and nurturing your relationship with your ...

What's the most effective strategy for responding to a call for tenders ? What's the most effective strategy for responding to a call for tenders ? There isn't just one winning strategy, but...

Reading time: 3'' Every lawyer has at least once dreamed of an ideal translation tool: accurate, efficient and instantaneous. But this "ideal" remains elusive, even in the age of artificial int...

She is omnipotent. It is omnipresent. Data is everywhere. It fascinates or frightens, attracts curiosity or scorn, but leaves no one indifferent, so much is it presented and praised as « the black...

Faced with the emergence of new communication channels that are bringing about a profound change in audience expectations and habits, professional services firms' communications today need to open...

For legal professionals, digital tools and optimization techniques raise a number of questions. Between ethical rules and the digitalization of professions, are all means good enough to gain a pla...

Reading time: 5'' Although the road has sometimes been long, few of those who have taken up the challenge of the SPE regret having travelled it. An attractive one-stop shop for customers and ta...

Reading time: 1'40 This week, the partners of accounting firm Compagnie Fiduciaire announced the creation of Compagnie du Droit, with lawyer Tristan de la Rivière. This news should be analyzed ...

Our advice covers some of the issues lawyers face when promoting their activities in an increasingly competitive environment: - Lawyers: the challenges of differentiation - How do you sell yoursel...

Content strategy is an essential component of corporate communications. In fact, it's by disseminating content - be it text, images, news, reports, etc. - that a company makes itself known, while ...